Under Armour Men's HeatGear No Show Socks (3 Pair), Black/Assorted Colors, Medium Comfort Top delivers secure, comfortable fitArmourDry wicks moisture, accelerates evaporationCushion Footbed provides maximum comfort and protectionEmbedded Arch Support helps reduce foot fatigueArmourBlock helps prevent growth of odor-causing bacteria in the sock The Under Armour story is about innovation. CEO Kevin Plank's goal was to change the way athletes dress and give them unprecedented advantages. UA revolutionized the athlete's baselayer, but continues to innovate every layer --- from base to mid to outerwear. Lighter-weight performance fabrics built for mobility and comfort keep you warmer than competitor products. Athletic Socks -