The TV station whose “Code Red” climate alert drew an on-air reproach from its meteorologist final week says it’s softening the identify and growing stricter tips.
WICS-TV posted a video to its web site Monday evening by which common supervisor Rick Lipps responds to meteorologist Joe Crain’s on-air feedback June 5. Crain mentioned throughout a morning forecast for a “Code Red” climate alert that he understands viewers’ complaints concerning the model. Critics say the moniker is overused, unnecessarily alarms folks, harms companies and marks your complete viewing space with the alert no matter how remoted the storm risk.
Lipps says he can’t touch upon Crain’s standing. But he says managers will change the community-minded storm alerts to “Weather Warn” as a result of “Code Red may no longer be fitting.” And he says they may work to higher outline the geographic area “of greatest concern.”
Several outstanding advertisers have pulled spots from the station.
Crain declined remark Monday. Representatives from WICS proprietor Sinclair Broadcast Group, which developed the “Code Red” model, didn’t return messages in search of remark.