UEFA Europa League launches edgier brand identity

UEFA Europa League launches edgier brand identity

In anticipation of the new season, the UEFA Europa League will feature a refreshed brand identity. The branding continues to be inspired by the strong bond between players and fans but now has more emphasis on the scale and dynamic nature of the competition. The refined energy wave takes key elements from the UEFA Europa League trophy©UEFA.comWhile key elements such as the... UEFA.com - News

Bruins President Cam Neely Praises Boston’s ‘Exciting Brand Of Hockey’

Bruins President Cam Neely Praises Boston’s ‘Exciting Brand Of Hockey’

The Boston Bruins had a stellar 2017-18 season, tallying 112 points and finishing in second place in the Eastern Conference. The B’s played an exciting brand of hockey due to a mixture of talented young players and skilled veteran stalwarts like Zdeno Chara, Patrice Bergeron and Brad Marchand. Bruins president Cam Neely was pleased with the “exciting” brand of hockey that Boston played this season, noting the hockey IQ and execution on the power play gave the B’s a special energy. To hear Neely discuss the Bruins’ season with NESN’s Andy Brickley, check out the “NESN Sports Today” video above, presented by People’s United Bank. ... NESN.com

Melissa McCarthy Lands Kia In YouTube’s Top-10 Most Viewed Ads Of 2017

Melissa McCarthy Lands Kia In YouTube’s Top-10 Most Viewed Ads Of 2017

If it weren’t for Melissa McCarthy, there probably wouldn’t be a single automaker on the list of the most popular commercials on YouTube in 2017. Kia’s one-minute ad for the new Niro, titled “Hero’s Journey,” was viewed 25.9 million times, as of Dec. 6, securing it the No. 6 spot on Adweek’s list of the 10 most watched commercials of 2017. The spot, which aired during Super Bowl LI, follows McCarthy as she takes the trip from hell in the subcompact crossover. There was a lot of buzz surrounding the campaign, due in part to Kia’s clever social media strategy to promote the ad throughout the big game, as well as McCarthy’s outlandish brand of... NESN.com

Why Bayern Munich’s Robert Lewandowski Wants To Play In MLS, USA Soccer

Why Bayern Munich’s Robert Lewandowski Wants To Play In MLS, USA Soccer

Anna Lewandowski’s wife ignited USA soccer fans’ dreams with a mere phrase. The wife of Bayern Munich and Poland superstar Robert Lewandowski revealed Sunday her husband wants to play in Los Angeles in order to further their family’s business and philanthropic interests, according to Sky Sports. “I think that we will spend some time in the United States,” Anna Lewandowski said. “We dream of Los Angeles, and we would love to develop our brand there. “We hope that Robert will end his professional career at a Los Angeles-based club. We can already say that this would be our dream. Our goal is to build a strong, honest and stable brand under... NESN.com

NFLPA Tells Incoming Rookies To Be Like Rob Gronkowski, And Here’s Why

Share this: When it comes to branding, Rob Gronkowski knows what he’s doing. The New England Patriots tight end obviously is a star on the football field, but he’s also one off it with the way he markets himself. And that’s a lesson the NFL Players Association hopes other players will learn from, especially rookies. The NFLPA recently held the Player Premiere in Los Angeles, where rookies received advice from former NFL players about how to build their brand. And Gronk was used as one of the top examples. “Some people think he’s just this extension of a frat boy, and that it’s sort of accidental,” NFL Players Inc. president Ahmad Nassar said, via The Boston Glove Ben Volin. “And that’s wrong. It’s not accidental,

Thieves Use Toyota Tacoma As Battering Ram To Break Into Florida Gun Store

Share this: When Toyota’s marketing department thought up the tagline “go anywhere,” this probably wasn’t what it had in mind. Zephyrhills Police Department are trying to identify three suspects who were caught on surveillance cameras ramming a blue Toyota Tacoma into the Sunshine State Armory in Zephyrhills, Fla., on Sunday, according to a press release. The thieves stole an unspecified amount of guns and ammunition from the store before fleeing the scene. Police reportedly received an alarm call at the shop around 2:15 a.m., and the suspects were already gone by the time officers arrived. Pasco Sheriff’s Office later found the Tacoma set on fire in a wooded area. The Tampa Field Office of the Bureau of Alcohol, Tobacco, Firearms and Explosives is working with local police

’47 Brand Brings Red Sox Legend Fred Lynn And Fans Together At Flagship Store

Share this: In 1975, Fred Lynn became the first player in MLB history to win Rookie Of The Year and MVP in the same season. On Saturday, ’47 Brand brought the Red Sox Hall Of Famer and fans together at its flagship store on Newbury Street in Boston. Hear more of Lynn’s view on the event in the video above. Also check out ’47 Brand’s top of the line gear in their online store at http://www.47brand.com/ . Thumbnail photo via Marc DiBenedetto/NESN.com More Stories Source link