If it weren’t for Melissa McCarthy, there probably wouldn’t be a single automaker on the list of the most popular commercials on YouTube in 2017. Kia’s one-minute ad for the new Niro, titled “Hero’s Journey,” was viewed 25.9 million times, as of Dec. 6, securing it the No. 6 spot on Adweek’s list of the 10 most watched commercials of 2017. The spot, which aired during Super Bowl LI, follows McCarthy as she takes the trip from hell in the subcompact crossover. There was a lot of buzz surrounding the campaign, due in part to Kia’s clever social media strategy to promote the ad throughout the big game, as well as McCarthy’s outlandish brand of... NESN.com
Tag: Melissa
Cowboys Cheerleader Melissa Kellerman Forced Off Twitter After Joking About Jason Witten’s Accidental Tackle
The Dallas Cowboys cheerleaders are perhaps the most recognizable squad in the league, so when one cheerleader was forced to cancel her Twitter account, it generated some buzz. Even more perplexing, though, is the reasoning behind the organization requesting that Melissa Kellerman cancel her account. During the Cowboys-Dolphins game on Thanksgiving, tight end Jason Witten was pushed out of bounds, at which point he knocked over 22-year-old cheerleader. On Friday morning, Kellerman posted two seemingly harmless tweets about the incident. She tweeted: "Not hurtin' today, like some of y'all thought I would be! Our TE isn't as tough as he looks... That or I'm WAY tougher than I look. ;)" And then: "I'm not the best at Jason Witten trust falls. ;)" Neither of the tweets seemed offensive