Ford Aggressively Pursuing Change To Become ‘Most Trusted Mobility Company’

Ford Aggressively Pursuing Change To Become ‘Most Trusted Mobility Company’

Ford’s new CEO has his eye on the prize.

Jim Hackett was brought in to replace Mark Fields as CEO in March, and since then, he has been exploring ways that Ford can improve its business operations.

On Tuesday, Hackett gave a presentation to investors, outlining how the “Blue Oval” will cut costs and position itself such that it can become “the world’s most trusted mobility company,” according to a press release.

“When you’re a long-lived company that has had success over multiple decades the decision to change is not easy — culturally or operationally,” Hackett said in a statement. “Ultimately, though, we must accept the virtues …

NESN.com

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